Blog Social networking

Building a brands identity is developing task in the realm of new media. Facebook can be used by General Electric to enhance investor relations to President Obamas campaign. In president Obama’s campaign, he used facebook to quickly act on shmear campaigns or to spread views. Facebook provides a platform for an entity to reach billions of views.
We also see President Trump constantly using the twitter platform to connect to his constituents in realtime.

Social networking provides real-time access to primary data. There is no disillusions of the facts by a network or publisher.  In a case for amazon, they claimed to have a system error that pushed LGBTQ related novels down on there search ranking. People who noticed took action through social platforms such as twitter and blogs to spread the word with a goal of amazon fixing the system. 

The internet is not completely secure. There are often vulnerabilities that can cause damage to both a host and its users. Social accounts can be hacked and can be fictitiously assumed. On social platforms ‘internet trolls’ often reside who have the goal to instigate intra-fights with vulgarity, fictitious facts, and child like behavior. 

Social platforms are scrubbing our data and learning everything about us. I can see a future where our thoughts are predicted at micro and macro levels with AI flagging suggestions.  

https://www.thebalancesmb.com/what-is-social-media-2890301

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